15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is the number one ecommerce platform in the globe. As an online shopping platform, Amazon ranks first above Walmart. What is the secret to Amazon’s success and continued success?

Continue reading this article to find out 15 reasons why Amazon is the best eCommerce site in the world.

  • 15 Reasons Why Amazon Is So Successful In 2022
  • 1. Amazon Puts Customers First No Matter What
  • Amazon’s success is largely due to their high-quality customer experiences.

    Amazon delivers fast and reliable service, low prices and an extensive selection of products.

    Amazon has also been able to successfully sustain its business model over many decades and in numerous countries. It is this that allows it to thrive.

  • 2. There are many products to choose from
  • Amazon’s products are available in numerous categories to suit a diverse range of needs.

    Amazon, as well as third-party sellers via Amazon, can offer products within the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories For Automotive Parts
  • Baby Items
  • Beauty & Hygiene
  • Books
  • Vinyl & CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and Footwear
  • Jewellery
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Groceries
  • Made by hand
  • Home & Kitchen Appliances
  • Industrial & Scientific Apparatuses
  • Luggage & Travel Gear
  • Films & Television
  • Musical Instruments
  • Office Supplies
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys & Games
  • Video Games
  • 3. Innovative Technology
  • Amazon has adopted state-of-the art technology to its business model.

    Amazon Echo for voice commands is an example. It can play music or conduct research. You can also check the weather. In 2017, Amazon sold 22 million Echo units, making the product an exceptional source of revenue.

    Amazon’s Alexa is an AI integration for the Echo. Users can download it to their smartphones and use it to solve many different problems.

    For example, Alexa can be hooked up to light fixtures, which can be turned on and off with a simple voice command.

    Amazon customers love these applications, which further supports their goal to offer convenience for consumers beyond the Amazon marketplace.

  • 4. Excellent Customer Service
  • Amazon can help you in many ways. There are many options on the Customer Service page to choose the right category for a customer’s need. The following are the types:

  • Your Orders
  • This page helps customers locate their most recent orders, track packages down and cancel packages.

    You can report problems with your order to this page. Seller feedback is also available. Customers may also leave reviews of products that they’ve purchased.

  • Returns & Refunds
  • This page addresses customers’ frequently asked questions on how refunds and returns are handled. You will find links that direct you to the order page and also to Manage Returns.

  • Digital Services & Device Support
  • This page is separated into two main categories with their own sub-categories- Things You Can Do and Popular Articles.

    Customers can view/cancel orders digitally, download or delete apps, modify device settings and preferences, and manage their devices.

    Popular Articles contains useful information for returning kindlebooks and getting a Fire Tablet charged, cancelling Kindle Unlimited, pairing a Fire TV remote, cancelling Music Unlimited, and downloading the Alexa App.

  • Manage Prime
  • Here’s a list of the Prime services that Prime members can enjoy, such as streaming, shipping, and Prime Reading.

    There is a list of frequently asked questions at the bottom of the page for how to properly manage a Prime account.

  • Optional Payments
  • This section allows Amazon customers to modify and add their payment options.

  • Your Account
  • You can manage your customer account by selecting from 6 categories. You can access your Login and Security information, including your addresses, log in details, security, login, payment, gift cards, prime, and other orders.

    Below is a list of articles which will assist you in your order, shopping and subscription preferences.

  • Safe Online Shopping
  • The following pages contain a collection of articles that will help customers protect their privacy and security online. These articles also include information on Phishing (spoofing), and Legal Policies.

  • 5. Perks Of Amazon Prime
  • Amazon Prime Membership is one of Amazon’s key assets.

    Customers who sign up for this membership are entitled to Amazon Prime Video and Prime Delivery as well as Prime Early Access.

    Prime membership costs just $12.99 per monthly ($119 per annum) and has many benefits.

    Customers have a larger incentive to purchase more items, and can take advantage of the two-day or even same-day shipping.

  • 6. Delivery Speeds
  • While Amazon’s delivery speeds are varied depending on the country and region, orders will always be upfront with the estimated delivery date, and are quicker than most e-commerce websites.

    Prime members get quicker deliveries for a few extra dollars per month. In some cases, orders can be delivered in as little as 24 hours.

    Every order comes with a tracking #, which allows the customer to track their shipment’s status.

  • 7. All-inclusive UX Team
  • Amazon’s UX Team or User Experience Team is comprised of all employees. This team conducts search engine research in order to determine what Amazon customers want to purchase.

    This allows each individual customer to have the products in their recommended section be catered towards their particular niche or interest.

    This has been proving to produce more sales, and contributes toward Amazon’s customer experience.

  • 8. Multiple Sale Strategies
  • Amazon’s expansion beyond its online marketplace has been a huge success. They have also expanded into other business forms.

    Amazon.com’s opening of the Amazon Fresh grocery has allowed them to launch their own produce and snacks, further increasing their market share and creating more revenue.

    As well, Amazon offers packaging and shipping centers in physical locations such as Kohl’s, allowing customers to make returns hassle-free.

    Even though this service does not cost much, it contributes to Amazon’s positive customer experience.

  • 9. Enjoy Regular Discounts and Reasonable Prices
  • Amazon frequently offers discounts for most categories on their website (the Fashion category is excluded from discounts in some areas).

    They have deals in the following categories:

  • Check out these deals today
  • Watched Deals
  • Outlet deals
  • Take advantage of Warehouse Sales
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe & Save
  • 10. Book Business: A Special Focus
  • Amazon’s e-commerce began as an online book seller. The company has increased its emphasis on books with each new website.

    Amazon Kindle e-readers, Kindle Direct Publishing, Audible, and their wide selection of physical books have consistently kept Amazon in a high spot for online booksellers.

    Amazon also has Goodreads.com. It is the largest online social network for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon also offers a Worldwide Store for the countries that don’t currently have an Amazon website for their country.

  • 12. Catering Product Display To Individuals
  • Amazon’s UX Team helps customers find products easier by displaying books, clothing, or other similar items in their Recommended Section.

    Amazon lists related products under the product pages.

  • Amazon might show similar journals below the product page for customers who are searching hardcover journals.
  • 13. Consumer Safety
  • Amazon’s Privacy Notice is very comprehensive and ensures customers safety while making purchase.

    Amazon won’t give any of your financial details to third parties. Additionally, they offer a report system that allows you to report scams from other sellers or consumers.

    You can read our complete guide to safe shopping on Amazon.

  • 4. Caters To Multiple Niches
  • Amazon has a large product selection that can be used to address multiple niches.

    You can find the right product for metalworking, bookbinding and vintage decor.

  • 15. Kindle Direct Publishing
  • Amazon places a lot of emphasis on books as part of its business model. This includes self-publishing.

    Authors are able to publish physical books and ebooks through Amazon completely free of cost, unlike most self-publishing services.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon’s excellent customer service makes them a success. They offer reasonable prices, reliable shipping, a large product catalog, safety while shopping, and they cater their products on display to each individual consumer.

    Amazon has many services available, including self-publishing, grocery shopping and international delivery.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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