Walmart Vs Target

Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target, with almost 2,000 locations across the U.S. and growing, is an impressive retailer. It’s the country’s second largest discount retailer.

Walmart has over 111,000 retail outlets worldwide, making it the 2nd-largest global retailer. Amazon is only behind them in 2019.

Walmart Vs Target In 2022 (Prices, Products, Services + More)

It is fiercely competitive between these two chains that have distinctive brand identities as well as customer bases. But how does this compare?

Now it’s time for them to be side-by-side: Walmart Vs Target. The battle of big box retailers. You can find comparisons about their products and services as well as prices.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • In the grand scheme of general retail market, Walmart continues to hold onto the largest share of the market with 15.9 percent.

    Target is ranked eighth with 2.47 % of the total retail market, further behind names such as Kroger, Costco, Apple, Costco, and Amazon.

    However, when you change the field to department store market shares, Target comes out on top with 38 percent.

    Walmart and Macy’s tied for third, at 13% each.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Target’s corporate headquarters can be found in Minneapolis, Minnesota.

    Target and Walmart have stores across the 50 US states, while Walmart is expanding overseas to 27 countries.

    Walmart has over 11,000 stores around the globe; Target boasts 1,909 locations based in the U.S.

    For two buildings with basically the same shape concept – a giant cube – the companies go in vastly different directions when it comes to their stores.

  • Size
  • Walmart Supercenters are a combination of a department and grocery store.
  • Take into account the space that you will need for backend deliveries and parking.

    Target stores have an average area of 130,000 square feet. This is quite a bit smaller but Target intends to open mini-versions with anywhere between 13,000 and 42,000 square feet.

    These stores are a way to address the problem of geography for retailers big and small.

    Target could use this to be insinuated in locations, like busy street streets. Target Supercenters wouldn’t fit in those areas.

  • Layout and Atmosphere
  • While the store layouts of both retail and wholesale stores will differ, their essence tends not to change.

    Targets, full-sized Walmarts, or Supercenter Walmarts, offer their groceries in separate sections. Targets also has long, tall aisles.

    Every department is contained within its designated aisles. They are marked with either large hanging signs (Walmart), or endcap signs, (Target).

    Target and Walmart similarly label/number aisles with numbers using some mixture of letters and numerals.

    Walmart gets some flack for the lack of organization and general disarray that their stores can often be found in.

    It’s difficult to imagine, even with as many employees as they have one each shift, keeping a “clean house,” so to speak.

    So you are more likely to see mixed-up items, messy displays, and random objects lying around at Walmart than versus Target.

    Target, if not pristine, has a reputation for a more “bougie” appearance, appealing to the younger and wealthier demographics.

  • In-Store Retailers and Restaurants
  • Walmart and Target have their own relationships with retailers and restaurants to provide customers an improved experience.

    Walmarts might have Subway-style restaurants inside, such as a fully-stocked menu with seating areas.

    In the near future, however, customers will be able to look forward at Taco Bells or Domino’s.

    Targets opened Starbucks shops in some of their stores.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target offer many of same product types, but the variety, brand and selection of each store can be vastly different.

    Walmart Supercenters have the ability to stock up to 142,000 unique items at one time, while Target can only carry a fraction of that number (though it’s hard for me not finding an exact number).

    Each retailer has multiple departments with many products. Below is a complete list of all the departments in both shops:

  • Groceries
  • Clothing And Accessories
  • Beauty and Personal Hygiene
  • Sports Gear
  • Goods for the Home
  • Household Essentials
  • Supplies for the Office
  • Electronics
  • Garden And Outdoors
  • All Pet Products
  • Toys And Games
  • Auto (Walmart’s inventory in this particular area is considerably larger).
  • Crafts
  • We’ll break it down and examine the differences between Target’s and Walmart’s product ranges in greater detail.

  • Exclusive Brands And Private Labels
  • Walmart’s famous “off-brand” or store brand is Great Value, a huge collection of common food items at some of the lowest prices around.

    The following are some other top-selling private labels and brands from Walmart:

  • Sam’s Choice – Premium Tier food products
  • Marketside – Deli-style foods
  • Equate Pharmacy, Beauty and Health Products
  • Mainstays-Home decor and home goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • Parents Choice: Baby products
  • George/Terra & Sky, Time and Tru, Wonder Nation – Apparel
  • Better Homes & Gardens – Home goods inspired by the magazine
  • Best Occasions: Party supplies
  • Hyper Tough Power Tools and Hand Tools
  • Walmart exclusively sells the Buzzfeed kitchen tools Tasty
  • Target stocks a few private labels, such as Archer Farms or Simply Balanced.

    Target offers other brands under private label such as:

  • up & over – Hygiene, paper and health label
  • A New Day/Ava & Viv/Original use/Goodfellow & Co./Universal Thread For Target/Wild Fable/Xhilaration – Apparel that’s for everyone
  • Auden/All in Motion – Women’s Intimates (former) and activewear (latter)
  • Made By Design: Houseware, luggage, and travel necessities
  • The most basic, affordable home goods brand for students and apartment dwellers.
  • Opalhouse – Eclectic home goods
  • Threhold-Classic home goods
  • Embark – Outdoor equipment
  • Sonia Kashuk, Target’s beauty/makeup brand purchased in 2016.
  • Qualität
  • However, their target markets should be geared towards the higher-income and upwardly mobile customers. Does this make their products better?

    Both are pretty equal in terms of food. Walmart has a steep discount, but their food quality is excellent, even though it comes with Aldi.

    Where items like apparel are concerned, I think Target has a slight advantage.

    Walmart has advanced a lot in the area of fashion products. The cuts they offer are not as tailored as the ones available at Target. This can make it easier to find vanity sizes.

    Target’s clothing feels more durable and is cut to a more tailored, precise shape.

  • Select
  • Walmart is the place to go if you’re looking for variety. Walmart, in fact, is the best place to shop if your mind wants to overwhelm with options.

    Target makes it easy to tell the difference between 34 varieties of kettle chip.

  • Walmart Vs Target: Prices
  • A lot of people might immediately assume Walmart is more affordable than Target.

    For the most part, you’re right, especially when it comes to some home goods lines and many pieces of apparel.

    People often wonder whether it is economically feasible to order groceries from Target online or in store.

    Michael Timmerman at did a price comparison and found that many items were comparably priced.

    Target was higher in multiple cases than Target by pennies.

    Walmart is the more affordable option, and a 12-pack Coca-Cola Cans are different by one-cent.

    JIF peanut butter was more expensive than the other brands, at five cents.

    While Walmart is cheaper in some cases, if you’re at Target anyway and need to pick up a few groceries, there’s no glaring reason to make another stop elsewhere.

  • Walmart Vs Target: Services
  • Target and Walmart are not able to offer additional services in the same store, but Walmart is ahead. Walmart emerges as the clear winner in this regard.

    Here is a list containing additional services Walmart stores could offer.

  • Pharmacy
  • Vision
  • Bank transactions are usually done in-store at a Woodforest National Bank branch
  • Auto, including oil change, tire changing and replacement/disposal
  • Target offers only pharmacy services.

  • Walmart Vs Target: Customer Service
  • Interestingly, Walmart scored higher than Target on overall customer satisfaction and whether or not customers would recommend Walmart to someone else.

    Walmart will likely see a rise in customer service, though it is unlikely.

    I compared Google reviews for the Target in my city and one of the Walmarts, and the one-star reviews for Walmart all complained of poor customer service.

    My Target’s one-star ratings focused on issues like lack of product availability and in-store pickup.

  • Walmart Vs Target: Return Policy
  • Walmart’s return policy is very flexible. Shoppers have 90-days to return any item and, with receipt, will get their refund through the payment method.

  • Purchasers without receipts can get a store credit or a refund. (For a more detailed description of their return policy, visit here.)
  • Target has a similar return policy: it is 90 days after receipt.

    Target accepts returns even if you do not have the receipt. They will also look in store records to find it. You’ll get store credit and no cash.

    Check out Target’s complete return policy.

    Walmart’s return culture is “anything can” I think. However, Walmart gave me cash once when I returned gallon of unopened milk.

  • They deserve a huge thumbs-up!
  • Walmart vs. Target: Mobile App, Store Pick-up and Website
  • Walmart’s website, like their stores, is also chaotic to me.

    Actually, the site has two domains. One for each local store and one for This online shop is likely to be a competitor with Amazon.

    While it should not be difficult in principle, this can become confusing when there are 2 different carts.

    While their app may be slightly more intuitive, I find it less user-friendly.

    Target offers online-only products, which are clearly identified and grouped together with the in-store items.

    Target’s app also appeals to me a lot more, as it is intuitive and easier to use.

    I’m not crazy about Walmart’s store pick-up situation. It is necessary to set up a pick-up time.

    Target is great at this: You place your order online and you know it will arrive within two hours. It’s then yours to pick up at any time that suits you.

    I will say, though, that I have had issues with both retailers when it comes to ordering something that appears to be in stock online but is out of stock in-store.

  • Walmart Vs Target: Employee Satisfaction
  • I went to job search giant Indeed to check out employees’ satisfaction ratings from working at Target and Walmart.

    Walmart placed lower in overall rankings, only by one decimal place. While both stores received their fair share positive reviews from customers, they had a very different atmosphere.

  • Target’s workplace environment was described as “catty” by one reviewer, describing it like “high school all the way again.”
  • Walmart reviewed the actions of its employees by a third party.

    Both retailers received middling scores for pay and benefits, management, and culture.

  • Walmart vs. Target: Demographics of Customers
  • Business Insider reported that Target’s ideal shopper, a suburban Millennial mother with a 4-year degree and a $80,000 household income is a Target shopper.

    Walmart’s target market skews a lot older – 55 to 64 years of age – but is likewise a woman, but without mention of kids (perhaps an empty-nester? ).

    She typically holds an undergraduate degree, but also receives $80,000 annually.

    I find this surprising, and it could just be Walmart’s strategy to reach that market with high-end products such as the Sam’s Choice.

    You now know the difference between Walmart and Target. However, it might be worth your time reading about 33 Walmart statistics, trends, best times to shop at Target, 23 Target statistics facts, trends, and 23 Target statistics.

  • Conclusion
  • While Walmart and Target compete for discount shoppers’ dollars, I think both retailers have done a fine job of establishing their niches and brand identities.

    Walmart has the lowest prices, which you can count on. There are also a lot of store experiences, such as chaotic and messy, that make it easy to return items.

    Target is a store with a more sophisticated and organised atmosphere. But the supermarket selections are not as large.

    You will be able to see exactly what you are buying in any store before even stepping foot into it.

    Walmart Has More Products than Target

    Target and Walmart both carry the same kinds of products. But, there are many variations in brand and product selections. Walmart Supercenters could carry more than 142,000 unique items within one store. Target, however, carries a smaller number (though I was unable to locate the exact number).

    What Is The Competition Between Walmart And Target?

    Target (NYSE:TGT) has taken market share by launching catchy ads and forming design alliances. They have very different business models. Walmart favors low costs, Target is more focused on profit margin and youthful appearance.

    Whats Cheaper Target Or Walmart?

    Target only offers electronics at a lower price than Walmart. Walmart has all the other categories covered. Target will offer the lowest price if you are looking for an absolute bargain. Target can be found in electronics shopping at Walmart. June 9, 2021

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

    See also  Target Return Policy Without Receipt