What Font Does Amazon Use In 2022? (Types + Similar Fonts)
Amazon has established a strong brand image throughout the world with its unique and consistent logo, design, and font visible across all of its services.
Amazon 2022: What font does Amazon use?
Amazon Ember, Amazon’s brand master font, is used for all products and services as of 2022. It is easily readable and easily recognized by customers who shop online. Amazon Ember was launched in 2016 to support the Kindle Oasis ereader.
What Are Amazon Font Types?
Ember fonts are Bookerly and Ember. Ember is used in both italic or regular style for all writing content on Amazon.com.
There are occasions when you will see Times New Roman or Arial, depending on what fonts your computer supports.
You will notice that Amazon Kindle fonts vary depending on your generation. Bookerly, the default font for older Kindles is available. Amazon Ember however is now also available.
Ember was used to create the Amazon Oasis electronic reader and it then spread across the site.
It is easy to tell the differences between the fonts Ember and Bookerly by the fact Ember has a sans serif font, while Bookerly does not.
You can read the Kindle easily and comfortably thanks to the small lines that run at the ends of larger letters in serif fonts such as Brookerly.
What has happened to the fonts of Amazon’s logo?
Amazon fonts have changed several times since the company was founded in 1994. Amazon logos provide a wonderful example of how the company has evolved over the years.
Amazon had six different logos during its first six year existence. The company finally settled on the current logo in 2000.
Officina Sans Bold is the font for Amazon’s logo. It is a sans-serif typeface. The yellow arrow appears over it and curves up to make a smile.
For those interested in using a similar font, Franklin Gothic and Rotis Sans Serif are similar to the Officina Sans Bold font used in the Amazon logo.
What has happened to Amazon Web Fonts?
Although it’s been more than two decades since Amazon changed its logo, recent updates to the fonts on the internet have made this possible.
Amazon Ember was the most recent update in 2015/16. This is because the company’s popularity has skyrocketed.
Amazon Echo is a new technology that allows you to apply the Ember Font across your apps.
Amazon reviewed Bookerly for 2018 on its website. There were mixed reactions to the results. While some shoppers liked the ease of reading, others complained that the website was too complicated.
Amazon responded to those comments and has continued using Ember since.
Are There Different Styles Of Amazon Fonts?
Amazon Ember is available in several weights. Amazon Ember can also be called Bookerly. They are based on the screen resolution.
Ember’s weight options include regular, heavy, thin, lightweight, book, regular and bold. Menus, screen texts, and digital reading displays all use different weights.
Amazon describes Ember as a soft, subtle font that is perfect for corners and edges. Ember font is ideal for creating headlines across all pages of the website because it has refined weights.
Bookerly offers three types of weight: regular, light and bold. These can all be set up with the font size when reading on your Kindle.
What Font Does Amazon Use In 2022? (Types + Similar Fonts)