Walmart Target Market In 2022 (Age, Gender, Salary + More)
Walmart ranks among the best retail chains in the globe, having over 11.300 outlets across 27 different countries. Walmart’s high-quality essential products and low prices are one reason why it is so successful.
You might be curious as to what Walmart is targeting in the United States. How often do you shop at Walmart, for example?
Walmart has low prices for a large variety of products and is designed to be affordable to customers of all incomes. Walmart’s customers average 46 years old. Women visit Walmart more often than ever since 2022. Walmart also has 60% Caucasian/white customers.
Walmart is the most popular store for racial shoppers
Walmart customers based upon race or whiteness are the majority.
For example, over 60% of the people who shop at Walmart in the United States are White.
Hispanics are second in line to shop at Walmart after Black customers.
Walmart customers are more diverse than other retailers, and Whites make up the largest percentage.
What Is The Average Age Of Walmart Shoppers?
Research by Walmart shows that Walmart’s average customer is 46 years.
Walmart has over 20% of their customers who are between 25 and 34.
Walmart is a retailer that offers the largest selection of merchandise and has some of lowest prices. Its customers come from all walks of life.
Walmart has customers ranging in age from 18 to 65.
Walmart is not like other retailers that target a specific age group. Walmart’s ability to offer products suitable for everyone is key.
Which Gender Buys at Walmart More Frequently?
When it comes to what gender shops at Walmart more, it is pretty evenly split. However, women tend to shop at Walmart more than the number of men do.
Walmart has a 60% female customer base, while 40% of its customers are male.
Walmart customers are similar to those at Costco, Kroger and Target when you compare them.
Walmart as well other retail outlets have a greater percentage of female customers.
How Much Does Walmart Shoppers Earn?
Walmart customers love their very low prices. These are affordable for households with all income levels.
Walmart shoppers earn an average $76,000 annually, but the largest percentage report an income exceeding $100,000.
Walmart customers who make between $25,000- $50,000 annually are the most common annual income.
Walmart has reported that there are fewer Walmart customers who have an average annual income of at least $100,000 compared with their rivals like Costco or Target.
Target and Costco have customers who earn over $100,000 while Target shoppers make up 40% to 50% of the total. Walmart’s customer base is only 30%.
Walmart’s Target Market: Which Group Of People?
Walmart has a wide range of target markets, including certain segments that are more likely to shop there frequently.
In fact, Walmart’s target market is everyday consumers who want to save money on essential and non-essential items.
Walmart customers shop because they are willing to work for great deals on their items.
Walmart can be very attractive to those who don’t have the means to pay for their bills. Walmart often offers savings rates that are unbeatable.
Walmart targets which customer age most heavily?
Although Walmart attempts to cater to customers of all age categories, the retail giant places most of its marketing attention on younger consumers, referred to as Millennials.
Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.
Walmart’s marketing approach to young people is one that incorporates social media.
Millennials also prefer to shop at Walmart over other stores due to the lower prices for essential products like grocery and paper goods, as well as home decor.
Walmart Shoppers Buy What Often?
Walmart is a large retailer with many stores. This means that their customers are more likely to frequent the store than Target or other shops.
Walmart customers typically visit their store once every 21.6 day.
This purchase cycle is almost half that of the consumer purchase cycle at Target, which is 47.7 days. Additionally, Walmart shoppers tend to purchase more items per trip than other retail stores.
Walmart shoppers spend $51 on average per trip and buy 11 products.
Target spends less at Walmart than Walmart but Target has more items. Target customers purchase an average of 7.6 products per shopping trip.
The data proves Walmart is more affordable than other competitors.
Is Walmart a place where people shop every day?
Walmart, one of the most prominent retail outlets in the world welcomes shoppers from all walks every day.
Walmart claims that they have 271 million shoppers on average each week according to a 2019, report.
You now have a better understanding of Walmart’s target audience. We also recommend our posts about the best times to shop at Walmart and 13 reasons Walmart is so affordable.
Walmart attempts to be as inclusive as possible in its customer base.
With that, people ages 18 to 65 shop at Walmart, and the average age of Walmart customers is 46.
Walmart has a wide range of customers, from people with low incomes to those who earn $100,000.
However, Walmart’s everyday low prices are especially enticing to consumers living on a budget.
Who Is The Target Audience For Walmart?
Walmart tries to serve all age groups, but the retailer giant focuses its attention on younger customers, referred as Millennials. Why is this so? Walmart markets to Millennials for their younger consumer base that has not become loyal yet to specific stores.
Walmart’s Demographic Profile:
The retail giant has the highest customer loyalty among the leading brands in a survey of shoppers. Walmart’s average customer includes a 55-year-old white woman with $80,000 per year and a husband.
What is The Target Audience To Target?
Target targets younger customers with a focus on marketing, particularly those between 18-24 years old.
Who are Main Customers for Targets?
Target’s average client is a 39-year-old woman, of white and married with $80,000 in household income. Read more on Insider’s business page. January 24, 2022
.Walmart Target Market In 2022 (Age, Gender, Salary + More)