The History, Evolution & Meaning Behind The Walmart Logo

Since Walmart’s inception in 1962, the company has been ever-evolving by offering new services, expanding to multiple continents, and bringing its e-commerce website to the forefront.

Walmart’s logo was also an evolution during that time. Continue reading to learn more about the history and meaning of the Walmart logo.

Walmart Logo Meaning

Walmart’s logo reflects the friendliness and accessibility of its brand. It is made in a bright, calm blue color with a bold white font. Walmart’s yellow star represents a spark, which means customers will find their product/service at Walmart.

You can read on to find out about the amazing history behind Walmart’s iconic logo.

Walmart’s Logo History

Walmart’s first logo came about in 1962 when Walmart’s first chain of stores opened across the USA.

The original logo was simply the word ‘Walmart’ capitalized and colored blue that was used from 1962 until 1964 before it changed for the first time.

This has actually been documented by Walmart as their ‘unofficial’ logo, as the owners of Walmart did not design one, ultimately leaving the color choice and font up to the printer!

Walmart’s logo was changed five times more since then. Lippincot is an American designer who designed the logo currently used.

Who Created Walmart’s First Logo?

Walmart’s first logo design wasn’t created by anyone. Sam Walton, Walmart founder, didn’t put much effort into it.

In fact, during the first 2 years of Walmart’s opening (1962 – 1964), the font and color scheme used for the word Walmart was ultimately the decision of whoever had to print the advertisement document at the time!

How Has Walmart And Its Logo Evolved Over The Years?

Walmart’s logo design has been changed 5 times, from its original 1962 creation. The brand name itself has also changed from Wal-Mart to Walmart. Some call it Wally World.

Before the introduction of the blue, the first designs used a similar color scheme to today.

From 1992 to 2008, the design first introduced the little star that Walmart has since adapted into a yellow six-line design. The logo we have today, created in 2008, does not fully capitalize the word “Walmart”.

What are the Hex Codes to Color Walmart’s Logo Colours?

These are Walmart’s color code hex numbers. The hex code #004c91 is the dark blue color, #007dc6 is the medium blue shade, and #78b9e7 is the hex code for the lightest blue shade in Walmart.

Walmart’s orange color code is #f47321, while Walmart’s yellow color code is #ffc220.

Walmart’s deep green shade, “Fresh Product Dark Green”, is coded with the hex number of #367c2b. #76c043 is the lighter shade.

Walmart’s Store Logo and Design Uses Blue.

According to researchers, the blue color has been proven to evoke feelings of calmness and serenity.

A gentle blue color is one that doesn’t cause too many strains or injuries to your eyes and it also won’t overstimulate your senses.

This means that everyone can enjoy Walmart without feeling stressed or overwhelmed and makes Walmart an inclusive store.

Why Did Walmart Change Its Logo Colours?

Walmart used to change its logo colors, but they now use the original color blue to reference the warm and welcoming nature of their store.

Walmart is known for its affordable products at very competitive prices. The light blue color highlights the warm feel of Walmart!

Walmart logo’s iconic bright yellow sparkle is now more easily recognisable thanks to its bright color scheme.

Walmart’s slogan:

Walmart’s current official slogan is ‘save people money so they can live better.’ This statement is echoed in both Walmart’s mission statement, and also within their advertising and PR stints!

This is a slightly modified version of what Sam Walton said during his receipt of President George H.W. Bush, 1992.

What are Walmart’s 4 Core Values

Below are Walmart’s 4 core values.

Customer service

Respect for individuals

For excellence, strive

With integrity, act

Walmart places great importance on instilling these core values into its staff and has created staff and store policies to uphold these points.

Walmart’s brand colors scheme and design layout were also created to reflect these core values. This creates a friendly and inclusive atmosphere inside every Walmart store.

If you are looking to learn more about Walmart, don’t forget to see our other guides on Walmart statistics, Walmart’s competitive advantages, why Walmart failed in Germany, and why Walmart is so cheap.

Conclusion

Walmart’s logo is meant to be welcoming to families and convey family-friendly values to their stores. Walmart’s logo has seen many changes over the years, demonstrating its ability to adapt to current marketing trends.

This history of Walmart’s logo reveals some interesting facts about Sam Walton (the original founder) and highlights the way Walmart’s brand mentality is woven into all design aspects, including advertising and retail design.

What is Walmart’s Logo?

Walmart wanted to create something friendlier and warmer with the logo it has today. For Walmart, it creates a fantastic atmosphere with its logo that conveys energy, innovation and warmth.

What does Walmart Spark represent?

Half Spark stands for an express connection to Sam Walton’s original spark of creativity and innovation. It’s our way to engage with the legacy he left behind. Sam saw it as about providing service for customers. Respecting others.

Walmart’s New Logo: Why?

Walmart’s updated logo, which has been in the works for over two years now, marks the first time that the company has changed its look since 1992. The company stated that the update to its logo was a result of the “refreshed image of our stores” and our renewed determination to help people save money, so it is reflected in their statement. July 1, 2008

Walmart use blue and yellow for what reason?

Design Elements of the Walmart Logo The latest logo was designed using a soft blue and yellow scheme to be more welcoming and inviting to their customers across the world.

.The History, Evolution & Meaning Behind The Walmart Logo