Amazon Target Market In 2022 (Age, Gender + Demographics)
Because of the large product range and fast shipping, almost everyone knows what Amazon means.
Amazon may seem like a large company but you might be interested in the market that the retailer is targeting. For example, where do most of Amazon’s customers live?
Amazon’s Target Market for 2022
Amazon targets middle- and upper-class customers (evenly divided between the genders), with smart phones or home computers aged 18 to 44 as of 2022. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.
Amazon targets what age group?
Amazon sells brick-and–mortar products in some locations (through Whole Foods), but most of their business comes from online sales.
Amazon is currently ranked 9th globally in internet traffic.
With that, Amazon seeks to target a customer base that has access to and frequently visits the internet, making younger generations the ideal Amazon customer.
Amazon Prime subscriptions are also most popular among people aged 35-44.
Amazon Prime members have access to even more savings, exclusive deals, and extra savings than non-Prime members.
Amazon has a target age for all, due to the popularity of the internet.
Where Is Amazon’s Target Market Located?
Amazon’s target markets can be found in any place with internet access.
Amazon is now an internationally-recognized retailer with a large customer base.
Amazon has the distinction of being the biggest tech retailer, and also the number one general merchandise seller worldwide. However, it provides an individualized shopping experience.
Amazon’s personalized shopping experience is just one reason why it is so difficult to pinpoint the exact location.
Amazon: Which country is the most popular?
While Amazon is an international company it still leads in both the number and quality of its products.
Over 60% of Amazon’s global internet traffic now comes from America.
Additionally, Amazon customers in the United States buy products from Amazon frequently.
As an example, 48% U.S. customers visit Amazon at least once a week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
These staggering figures show that Amazon is primarily targeting the United States.
How does Amazon calculate its Target Salary Bracket
His group prefers to shop online over in-person shopping, saving time and money.
These people also love Amazon’s online shopping because it is convenient and easy to use.
People in this category are more inclined to shop for deals and discounts. Amazon recognizes these spending habits and dedicates certain days, like Amazon Prime Days, Black Friday, Cyber Monday, where customers can save big on items.
Amazon Offers Different Gender Shops.
The numbers on which Amazon genders shop at Amazon the most often are fairly evenly divided.
Amazon Customer Shops How Many Times?
Amazon customers have a loyal following and often purchase from the retailer.
However, Amazon Prime subscribers buy products even more often than non-Prime customers.
Amazon Prime subscribers spend an average of 48% on products, and 74% buy them at least once per week.
Comparing these numbers to other Prime members makes it clear why Amazon rewards Prime users with special deals.
This means that only 37% non-Prime members purchase Amazon products more than once per year.
Amazon: What is Amazon’s Target Market Approach?
The reason Amazon can attract so many customers is primarily due to its extensive product selection. Amazon offers nearly 120 million products to suit its target market.
Amazon also caters to target markets by constantly repositioning its products in response to changing retail economies.
For example, Amazon closely monitors which products sell more frequently and places advertisements on the website homepage.
Amazon’s Customers Live a Different Lifestyle
Amazon targets customers who can use basic technology to help them navigate the web.
Amazon is also available online, which makes it easy for busy people to order everything they need.
Amazon shoppers are usually busy, so they would prefer to spend more time on work and leisure than shopping.
Amazon: What are the Most Important Factors for Amazon Users?
Price is the main reason that Amazon customers buy products. 82% of Amazon customers reported that they shopped at the e-commerce leader because of the lower prices.
Amazon customers are also attracted by the lower shipping cost, positive product reviews, as well as the flexible return policy.
Because of these factors, over 40% consumers spend 25% or more of their Amazon shopping.
46% of online shoppers visit Amazon first for product comparisons.
Amazon is known for its convenience, which makes it a popular choice.
The Amazon website is easy for consumers to use and can be used as their one-stop shop to find all products, which saves them the time of going to several stores.
Amazon.com is now used by approximately 50% of American customers.
How Many People Shop At Amazon?
Currently, Amazon averages more than 200 million unique visitors per month.
Amazon estimates that around 101 million Prime members are in the United States.
Amazon is the choice marketplace for many.
These figures don’t include Amazon Prime customers around the world, since Amazon Prime isn’t available everywhere.
Amazon Customers’ Views on the Company
Just because Amazon is home to a large customer base, it does not mean their consumers agree with the company’s social and environmental impacts.
Amazon is afflicting the environment and retailers with negative attitudes, for example.
Many people think Amazon is a monopoly that does not permit for variety in the retail industry.
Amazon provides a large market where entrepreneurs can sell products to counter this.
Amazon also recently released their Climate Pledge. This pledge states that Amazon will use 100% renewable energy by 2030 and order 100,000 electric delivery trucks to reach net zero carbon emissions by 2040.
Now that you know about Amazon’s target market, you can also read our related articles on Amazon book sale statistics, how much does Amazon makes, and if Amazon is coming to New Zealand.
Amazon’s affordable prices and fast shipping are ideal for consumers in the middle- to upper-class who don’t have time to go shopping in person due their work schedules.
Amazon’s presence online is a reason why younger generations, between 18 and 30, prefer Amazon. Prime subscribers are the most loyal customers of Amazon.
Amazon’s Most Popular Age-Demographic Products Are These?
Amazon’s average customer is 36 years old. The June 2019 Amazon user survey found 53% are aged between 19 and 44. This is equivalent to 37% American adults. Amazon demographics reveal that Amazon is targeting the average American customer. January 3, 2022
Amazon targets which demographic?
Amazon’s target customers are middle and upper-class people (evenly split among genders) who have home computers or smart-devices aged between 18 and 44 by 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon: Which gender uses it the most?
Mar 21, 2018, by samantha.
What is Target’s Demographics
Target’s target shoppers tend to be younger. Between 50-62 per cent and Walmart, about 48 percent, Kohl’s and Kmart have younger customers, respectively.
.Amazon Target Market In 2022 (Age, Gender + Demographics)